How to Perform a Technical SEO Audit (Step-by-Step Guide)

A technical SEO audit helps identify and fix the website problems that may affect search ranking. Whether you are the owner of a business, SEO professional or developer, which follows a structured audit process, is required to adapt to the benefit of the site. In this guide we will run through a step-by-step technical SEO audit.

1. Crying your site

Before making changes, you can analyze how the search engines are crawling your site.

✅ Use SEO audit tool

• Google Search Console (GSC) – Identify sequencing problems.
• Screaming Frog – Check out broken links, forwarding and metachodes.
• Sitebulb – Revision SEO deep.

✅ Fix review errors

• Check for 404 errors and use 301 redirects where needed.
• Make sure your robot .txt file does not block the necessary pages.

2. Check the sequencing problems

Make sure Google indexes its pages properly.

✅ Google Search Console (coverage report)

• Identify excluded pages and fix “searched but not indexed”.
• Submit an XML -SiteMap to help Google search faster.

✅ Canonical Tag

• Prevent duplicated material problems by specifying properly prescribed URL.
• Use self -related canonical tags on larger sides.

3. Customize the speed and performance of the site

The site’s speed affects the user experience and SEO rankings.

✅ Testing Website Speed

• Use Google PagesPeed Insights, GTMetrix, or Lighthouse.
• Aim for an LCP (largest controversial paint) under 2.5 seconds.

✅ Improve loading time

• Compress images using devices such as tinypng.
• Enable lazy loading for photos and videos.
• Use a material delivery network (CDN) for fast global access.

4. Make sure your mobile friend

With Google’s mobile-first sequencing, mobile customization is important.

✅ Mobile -friendly test

• Use Google’s mobile -friendly test tools to look for accountability.
• Make sure the text is readable without zooming.

✅ Fix Core Web Veils

• Adapt the cumulative layout shift (CLS) to prevent material shifts.
• Line the first input delay (FID) by improving the performance of the script.

5. Secure your site (https and security)

Google prioritizes safe websites.

✅ Check for implementation of https

• Make sure SSL is active and that all HTTP sites are redirected at HTTPS.
• Fix mixed material problems (http resource on https sides).

✅ Increase security

• Use security headings such as Material Protection Policy (CSP).
• Scan regularly after malicious software and weaknesses.

6. Adapt the internal coupling structure

A well-structured internal connection strategy improves crushing and ranking.

✅ Best practice for internal links

• Use natural key orderly anchor text.
• Make sure important pages have sufficient internal links.
• Fix orphans (pages with no internal links pointing to them).

7. Audit -structured data (Schima Markup)

The structured data search helps the engine better understand your content.

✅ Use Schima Markup

• Use relevant skimpy types (eg common questions, product, review).
• Test the scheme using Google’s rich result test.

8. Check and fix redirect

Incorrect way can damage the SEO -ER.

✅ Redemption of best practice

• Use 301 permanent URL changes.
• Avoid forwarding chains and loops.

9. Identify and fix duplicate material

Duplicated material can cause ranking problems.

✅ Stop duplicate material

• Use canonical tags on the same pages.
• Enter the correct pagination (rel = prev/next is designated, use the correct link).

Final thoughts

A technical SEO audit is necessary to maintain a healthy website that ranks far into the search engine. Regularly, these checks make your site customized, safe and user -friendly.

📢 Have you recently revised a technical SEO? Share your experience in the comments!