Long-Tail Keywords: How to Find & Use Them for Higher Rankings

What are the keywords with long tail, and why do they mean something?

Keywords with long tail are specific, long-term search phrases that usually have low search volume, but which have high conversion frequencies. Unlike keywords with short tail (which is wide and competitive), long tail keywords are targeted to a specific audience with clear intentions.

For example:

Small Technical Keywords: “SEO Tips”

Keywords for long tail: “Best SEO tips for small businesses in 2025”

Long-tail keywords help rank websites faster and attract very targeted traffic, leading to an increase in connection and conversion.

How to find high-quality long-tailed keywords

It is important to find the right long-tailed keywords for SEO success. Here are some proven ways to find them:

1. Use Google Autocomplete

Start writing a keyword in Google and it will suggest the relevant long-tailed keywords based on real findings. These are popular questions that users already see.

Example:

Enter “Best SEO strategies” and Google can make suggestions:

• “Best SEO strategies for local businesses”
• “Best SEO strategies for ranking on Google”

2. Check “People Also Ask” and related findings

Google’s “people also ask” (PAA) and the “related searches” sections provide valuable ideas for long-tailed keywords.

Example:

Search for “email marketing tips” and it can show:

• “How can I improve my email open rates?”
• “What are the best email marketing strategies?”

3. Use keyword research tools

SEO tools such as Ahrefs, Semrush, UberSuggest, and Google Keyword Planner help find low-competition keywords with good search volumes.

Example Search: “SEO for e-commerce”

Suggested keywords with long tail:

• “Best SEO practices for e-commerce sites”
• “How to optimize product pages for e-commerce SEO”

4. Analyze competitor keywords

Use tools like Ahrefs’ Site Explorer or Semrush’s organic research to find keywords ranking for your rivals.

• Enter a competitor’s website → Go to organic keywords
• Filter for low competition and long-tailed keywords

5. Use forums and questions and answers websites

Platforms such as Quora, Reddit, and Answer the Public reveal actual user questions, which can be converted to long-tailed keywords.

Example:

Question: “How can I rank high on Google without backlinks?”

Keyword: “How to improve Google ranking without backlinks”

How to use long-tail keywords for SEO success

Once you get the best long-tail keywords, you use them strategically to rank better.

1. Customize blog title and heading

Include your long-tail keywords naturally:

• Title (H1): “Best SEO strategies for small businesses in 2025”
• Subheading (H2, H3): “How to optimize SEO for local small businesses”

2. Meta details and use URL

• Meta description Example: “Search the best SEO strategies for small businesses in 2025 and how to rank high on Google!”
• SEO-friendly URL: example.com/best-seo-strategies-2025

3. Naturally add the keywords

Do not overuse keywords! Use them naturally in your content (1-2% keyword density).

Example:

• ✅ Good: “These SEO strategies for small businesses in 2025 will help you rank quickly.”
• ❌ Bad: “The best SEO strategies for small businesses in 2025 are the best SEO strategies for small businesses in 2025.”

4. Use in image alt text and file name

• Picture File Name: seo-strategies-small-businesses.jpg
• Alt Text: “Best SEO strategies for small businesses in 2025”

5. Internal linking

Link other relevant articles using a long-tailed keyword as anchor text.

Example:

• ✅ “Check our guide on local SEO strategies for small businesses.”

Final thoughts

Long-tail keywords drive targeted traffic, improve ranking, and increase conversions. By using the above strategies, you can find low-competition, high-valuable keywords and efficiently integrate them into your content.

🚀 Pro Tip: Always track keyword performance with Google Search Console and regularly update your content for continuous SEO success.

Do you have a question? Let them be in comments!